AVEDA — Xintiandi Flagship · Shanghai

BRAND →
AVEDA

LOCATION →
Shanghai Xintiandi

SCOPE →
Creation of a multi-sensory, 360° retail experience

Aveda Shanghai flagship plan view – immersive retail layout by ODA LIK

The Science of the Senses
For Aveda, ODA LIK imagined a groundbreaking global flagship in the vibrant Xintiandi district of Shanghai. Envisioned as a living apothecary, the space translates the brand’s identity and sustainable values into an immersive experience where Ayurvedic wisdom meets contemporary design. This space invites a holistic union of mind, body, and spirit.

Aveda Shanghai flagship exterior – final render showing iconic design by ODA LIK
Aveda entrance night view – illuminated facade by ODA LIK
Aveda architectural detail – bronze bowls and ritual stations by ODA LIK
Aveda interior perspective – light reflections and textural balance
Aveda material palette – wood, bronze and botanical integration
Aveda ritual area – products arranged for multi-sensory experience
Aveda flagship corridor – immersive green lighting and sculptural walls

The store unfolds as a sensory journey, where light, material and botanicals awaken perception. Biotechnology and botany converge to reveal the creative power of nature.

Aveda flagship architecture – curved forms and wooden structure by ODA LIK
Aveda flagship merchandising – layered textures and polished surfaces
Aveda product tables – ritual experience and customer journey design
Aveda flagship boutique – green wall and natural textures by ODA LIK
Aveda flagship central area – immersive lighting and wood structures by ODA LIK
Aveda Shanghai retail zone – round ritual table under bronze canopy

Rooted in local heritage, the concept preserves and integrates the original Shikumen brick wall, a cultural landmark of Shanghai, merging respect for place with environmental responsibility. Sustainability informs every layer of the project: locally sourced materials, authentic natural woods and metals, and low-energy lighting work in harmony with Aveda’s ethos of plant-powered beauty. 

Aveda flagship material study – botanical wall and eco-conscious design
Aveda product display – handcrafted wooden shelves by ODA LIK
Aveda flagship table detail – wood craftsmanship and lighting composition
Aveda retail display – sustainable materials and natural textures by ODA LIK

Conceived as an immersive destination, the flagship introduces interactive experiences that strengthen the bond between the brand and its visitors through a participatory and sensorial approach.

Aveda flagship interior – discovery table and ritual products display
Aveda Shanghai staircase – green carpet and storytelling wall by ODA LIK
Aveda Aroma zone – wooden architecture and bronze details by ODA LIK
Aveda facade render – hair-inspired architecture and botanical motifs by ODA LIK

A visionary concept that reflects Aveda’s commitment to high-performance, plant-powered beauty and marks a key milestone in the brand’s expansion in China and beyond.

← LA MER – Treatment Suite
→ AVEDA – Aroma lab
ODA LIK logo