BOBBI BROWN — Open Studio · Play · Learn · Make
BRAND →
BOBBI BROWN
LOCATION →
International
SCOPE →
Creation of a global retail concept
In collaboration with the Global Creative teams
FLAGSHIP STORE →
Play. Learn. Make.
For Bobbi Brown, ODA LIK collaborated with the Global Store Design team to conceive the Open Studio Concept, a comprehensive retail system redefining the brand’s physical experience worldwide. Rooted in the New York spirit of the Soho district, the design expresses the brand’s signature sophistication and creative energy through a palette of black and gold contrasts, glass textures, natural wood, and raw concrete, blending urban luxury with authenticity.
Developed as an adaptable framework, the concept extends across all retail formats, from freestanding stores to island counters and backwall configurations, ensuring a cohesive identity while allowing for local adaptation.
FREESTANDING STORE →
The Open Studio establishes a new experiential philosophy — Play. Learn. Make. — where each environment becomes an open, immersive space dedicated to discovery, learning, and self-expression, guided by the artistry of Bobbi Brown experts.
ISLAND COUNTER →
