AVEDA — Aroma Lab

BRAND →
AVEDA

LOCATION →
International

SCOPE →
Aroma Lab - Concept development

LARGE RETAIL FORMAT →

Aveda Aroma Lab – sculptural lighting and ritual table by ODA LIK
Aveda Aroma Lab – illustrated concept storyboard

Alignment of the senses, awakening of energies
Aveda’s Aroma Lab is a sanctuary where fragrance, energy, and ritual come together to realign body and spirit. Along the curved wall, sculptural olfactory corollas reveal the aromas of the seven chakras, awakening as visitors approach and diffusing their singular energy.

Aveda Aroma Lab – architectural sketch by ODA LIK
Aveda Aroma Lab – holistic retail layout with natural textures
Aveda Aroma Lab – flagship entrance design by ODA LIK
Aveda Aroma Lab – green and wood material palette

At the center, a circular table invites an interactive journey: by turning the trays and following the cards, each guest composes a personal routine, guided by the correspondences between colors, symbols and essences. Architecture, light and materiality embrace the experience as a living sanctuary, a place where invisible forces take form and scent becomes a ritual of inner transformation.

SMALL RETAIL FORMAT →

Aveda Aroma Lab – retail and treatment area view by ODA LIK
Aveda Aroma Lab – immersive wooden environment by ODA LIK
Aveda Aroma Lab – sensory retail display with natural lighting
Aveda Aroma Lab interior – circular table and bronze bowls by ODA LIK

Conceived as a flexible concept, the Aroma Lab has been developed in different formats to adapt seamlessly to diverse retail environments and constraints.

← AVEDA – Xintiandi Flagship – Shanghai
→ AVEDA – Xintiandi Salon – Shanghai
ODA LIK logo